About TAPOES
TAPOES is a healthcare marketing agency based in Delhi NCR, working exclusively with doctors and medical clinics across India. The agency creates NMC-conscious, platform-fluid content designed to build clinical authority, patient trust, and AI visibility for healthcare professionals.
Why we exist
Every industry has agencies that understand it deeply.
Healthcare wasn't one of them.
Before TAPOES existed, its founder spent years studying what made content actually work — scaling audiences to millions of views, designing publications, building brand identities, and learning what separates content that converts from content that just gets seen.
Then came healthcare. Working alongside doctors revealed something uncomfortable: the agencies serving them didn't understand the space. Festival posts. Dancing reels. Guaranteed results plastered across Instagram. Content that violated NMC guidelines while simultaneously failing to attract the kind of patient a specialist actually wants.
What started as frustration turned into a repository — screenshots of bad healthcare marketing, benchmarks of what good looked like in India and internationally, and a deep read into NMC guidelines and the regulatory framework doctors actually operate within.
Then came GEO. As AI engines became the new search layer — patients asking ChatGPT which doctor to trust, asking Perplexity what to do about hair loss — it became clear that most doctors were invisible to these systems entirely. TAPOES built a framework to change that.
That's why this agency exists. Not to make doctors famous.
To make them findable, credible, and trusted.
What we believe
Three principles we don't compromise on.
Expertise should be visible: Doctors spend decades building clinical knowledge. That knowledge deserves an online presence that reflects it.
Compliance is not a constraint: NMC guidelines exist to protect patients and doctors alike. We treat them as a brief, not a barrier.
Trust is the only metric that matters: Views don't book surgeries. Pre-educated, pre-sold patients do.
Expertise should be visible: Doctors spend decades building clinical knowledge. That knowledge deserves an online presence that reflects it.
Compliance is not a constraint: NMC guidelines exist to protect patients and doctors alike. We treat them as a brief, not a barrier.
Trust is the only metric that matters: Views don't book surgeries. Pre-educated, pre-sold patients do.
Where we are
A focused agency, deliberately small.
TAPOES currently works with doctors and clinics across Delhi NCR. We are deliberately focused on one geography and one industry — because depth beats breadth at this stage.
We are actively speaking with doctors across specialties to deepen our understanding of the patient journey and how content can serve it better. That research directly shapes every engagement we take on.
Healthcare only. Always.